Down The Rabbit Hole
The deeper you get into the crypto community, the more disorienting things can get. Much like in Lewis Carroll’s Alice In Wonderland, all is very rarely as it seems, for better, or for worse! Beware that Mad Hatter NFT, its creator is a known rug pull schemer! That $WHITERABBIT token that everyone has been talking about? Better get in now; it’s about to 100x!
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Things don’t improve much when you’re a developer in crypto spaces, either. Crypto offers developers a strange possibility space where almost anything is possible, but failure could mean dire consequences. In brief? Beware the Jabberwock—er, I mean—beware the skeptical customer!
No one knows this better than the aptly named Alice In Farmland, a marketing team who has spent years trying to devise methods to bring clarity to an industry that has been called “the new Wild West” (or, if you prefer, the new Wonderland). In any case, they have published their guidance on how to orient your audience toward your goals and secure their trust in a meaningful, lasting way!
Building Trust
The regulatory environment around crypto has never been more friendly, with joint efforts from European regulators and the US government yielding opening the door to new innovations while also introducing new safeguards against fraud and abuse. However, as Alice In Farmland points out, the cultural memory has not yet forgotten SBF, CryptoZoo, or any of the other dubious projects that have plagued the industry in years past.
The guide explains that overcoming that skepticism requires time, effort, and smart promotion designed to establish trust and build credibility in important online communities. It showcases how next-generation content marketing strategies such as the ones their company offers can be used to meaningfully boost online visibility and build an audience organically.
3 Areas Of Focus
Specifically, Alice In Farmland explains that successful marketing campaigns in the crypto space must target three key metrics: awareness, adoption, and growth.
These three metrics go hand-in-hand with one another; an effective campaign should get the word out about your project to those most likely to be interested, which naturally should lead to sustainable growth.
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Orient Your Campaign
However, their advice does not end there. As they detail in the guide, marketing campaigns should also have clearly defined targeting goals. The crypto market is vast and varied, and locating the specific niche that you hope to reach in your campaign can help marketing professionals craft content designed to reach those individuals specifically.
Provide Value
Content must also provide real value to the reader beyond the simple promotion of a product, and they offer a number of tips on achieving this in the full guide. The value of content can be even further increased, they say, through influencer partnerships and tie-in social media promotions, depending on the nature and scale of your project.
Work With Alice In Farmland
Alice In Farmland offers this guidance in addition to content creation and distribution services. Those interested in connecting with their team to discuss the promotion of a given product should click here for more information.
