Metaverse continues to grow as more people and organizations become aware of the technology’s prowess. Tech giants like Facebook and Microsoft will continue to actively promote Metaverse as they realize its true potential.
However, there is a common misconception that Metaverse is all about gaming. There are many other uses for this digital space. Let’s take a closer look at Metaverse offers.
Metaverse Is Being Used As A Growth Strategy
The Metaverse is a virtual environment where users can engage in social interaction, business transactions, and gaming. Businesses are using the Metaverse as a growth strategy. Since Metaverse is entirely data-driven, so it can be lucrative for growth marketers.
The gadgets utilized to interact in the Metaverse generate large amounts of data. Marketers can use this data to promote their brand in the Metaverse and the real world. For example, if a buyer interacts with a brand’s product in the Metaverse, their behavior can be tracked and analyzed to offer them similar products in the real world.
Metaverse Has Several Initiatives
Metaverse has various initiatives that show the opportunities it can provide to users and companies. Below, we’ve mentioned the most popular ones.
1. Decentraland
Decentraland is a 3D virtual environment where users can purchase virtual real estate and other things, such as NFTs with MANA, a cryptocurrency on the Ethereum blockchain. Since the project’s inception, several new products have been outlined, such as its first music festival, which was put on by BEAR NFT back in 2021. Lately, the initiative made its debut in March in a virtual mall that featured Web3 businesses such as FangGang. It also included luxury apparel labels like Dolce and Gabbana.
2. GAMA
GAMA is distinctive in its use of multilayered entertainment events, sports, and visual storytelling styles that have earlier been launched as digital and physical collectibles to deliver a unique user journey. The initiative concentrates on creating an engaging entertainment experience for its audience. In addition, GAMA wants to broaden the scope of its metaverse services through more partnerships with artists and businesses wishing to connect with a large global audience.
Future interactive experiences that can be created and enjoyed within the global metaverse are in progress thanks to these partnerships. GAMA strives to provide users with a realistic experience instead of the pixelated look that was frequently included with early Metaverse platforms. They will achieve this plan using Unreal 5, a famous gaming engine.
Final Thoughts
Gamers will always exist, and the Metaverse will continue to feature games. However, this digital world is capable of far more than that. The desire for humanity to be a member of the Metaverse reflects a true singularity, along with the numerous technologies used to create it.
The Metaverse is incredibly complex. It’s a virtual world with massive potential, especially for businesses looking to scale and expand. Watching how the Metaverse develops over the coming years will be fascinating. It undoubtedly has the power to change how people communicate and interact online.
